Chatforma is a chat based marketing platform.

Chatforma is a messenger marketing platform that allows you to create chatbots and automated messenger sales without coding

Website: https://www.chatforma.com/

About Us

Chatforma is a multifunctional chatbot maker that is widely known in Russia and the CIS. With it, you can automate the process of communicating with customers, increasing sales. You can create a chatbot in just ten minutes, even without any programming skills.

We have been working in the market for a long time and managed to acquire not only a highly professional staff of specialists, but also a large customer base. With the help of Chatforma, bots for hotels, gyms, dance schools, food delivery services, and professional photographers have been created and launched. Whatever your business is doing, with our help you can definitely create bots and automate the process of communicating with customers!

Now our company has entered a new stage of development — we created a blockchain-based internal currency called C-BOT (CBT), which can be exchanged for company services, after receiving the most favorable conditions of cooperation. The CBT token will appear on cryptocurrency exchanges soon, and its price will increase as the company develops, but in the meantime, you have the opportunity to get to know us and our company better and make the right investment decisions!

Chatbot function

Chatbots built with Chatforma allow you to connect the messenger with a third service, such as a calendar or a CRM system. They can communicate with customers via text messages, as well as provide various photo materials, convenient order forms or registrations. When a customer places an order, company employees automatically receive all necessary notifications to provide services.

The chatbot created by us is suitable for use in any field. If it is important for a company to establish competent communication with customers, Chatforma will help. Chatbots do not support support services at all, but they help optimize your work and support you to stay in touch 24 hours a day.

Operation platform

Chatforma integrates with data from more than 2,000 services: Google Sheets, MySklad, Gmail, Slack, etc. Users can test drive constructor — our site has a test mode that lasts 15 days. There you can also find all the necessary instructions, video files and materials that explain in detail to create an effective chat bot.

our advantage

We have experience in various market segments — more than 74,000 bots have been created using our functionality platform. You can get acquainted with the most interesting and successful ones in the Cases section of our website. Chatforma functionality allows you to create chat bots of any complexity, both for personal websites and for any messenger.

In other words, the Chatforma service will allow you to automate most of your typical business processes. Bots created with it will be able to perform a number of routine tasks. More than 2,500,000 people are already using the bot created by us.

What are chatbots and how do they help businesses?

Today we want to talk about virtual interlocutors who support businesses to optimize information management, as well as increase revenue levels. Chatbots are a great replacement for operators, managers or technical support operators. Bots can perform routine tasks, time for specialists for more complex and creative work. In this article, we will try to understand what a chatbot is and what its advantages are for different types of businesses.

What are bots and chatbots?

Bots are programs that automatically perform certain actions according to a given algorithm. Its function is to do monotonous and repetitive work as quickly as possible.

Chatbots are robots that can communicate with you on messengers or social networks. Interaction takes place in a normal dialogue box, just like when talking to a direct interlocutor. The only difference is that chatbots often use predefined phrases.

These virtual interlocutors can be in touch 24 hours a day and even remind themselves if the user forgets about the dialogue. Chatbots can take advantage of all services and support services. They interact with users by answering questions in the following categories:

General information about operating modes.
Swallows user data through forms for business info.
Order acceptance.
Distribution of news and notifications.
Answers to FAQs.
User segmentation for special offer distribution.
troops.

We've compiled a list of niches where chatbots can be the most effective:

Organization of events (conferences, seminars, festivals).
The service sector (beauty salons, car services, sports clubs).
General catering (restaurants, bars, cafes).
Food delivery person.
Online store.
Learn boldly, etc.

use of Chatbots

Chatbot works as a primary tool for lightning -fast interaction with potential customers and regular customers. They solve two groups of problems:

conversions and sales. It is a way to communicate with potential customers and repeat customers. the goal is to direct the user to a purchase.
Reduces the load on the help desk and hence reduces costs. Such algorithms answer common questions and help users solve their problems.

There are many applications for chatbots. Let us stand each in more detail. The first is the use of a chatbot as an application where you can get all the necessary information about the company, and also have the opportunity to leave a service or write a service review. You can also embed blocks with frequently asked questions and answers here. According to Google, 65% of people do not want to communicate with companies over the phone, they prefer to interact online, so it is necessary to give them this opportunity.

The next area is marketing. Through the introduction of loyalty systems, mail and other functions, chatbots are turning into powerful engines to drive companies.

Another area of application for bots is standalone products. For example, a fitness club could create a chatbot that would act as a personal trainer and could develop individual systems for users and their implementation. Such bots will perfectly complement the training process in the gym and income for the company.

The fifth area of implementing bots is the automation of the company's internal business processes. For example, in a marketing agency, a chatbot can generate daily reports on all advertising campaigns for a particular project and send them to the appropriate employees.

So, the benefits of using chatbots in business are as follows:

Entering the messenger audience means working with clients where they already exist.
Save employee time by automating processes.
increased sales through the use of newsletters.
Chatbots can act as managers periodically providing useful advice and conversations in a way that doesn't discriminate against the company's product sales.
feedback from clients.

Messenger marketing is a modern way of promotion

Today instant messengers are the most popular applications for any smartphone. Their audience is constantly growing and, according to marketers, will reach 3 billion people worldwide by the end of 2022. The emergence of a new business tool - messenger marketing - was a logical response to this trend. Messenger marketing is a system of communication with the target audience in instant messengers, which companies use to solve global marketing tasks. In this article, we will talk about why brands need to use instant messengers.

Where customers live in 2022

Messengers burst into our lives, replacing email, sms and even phone calls, because it is easier and faster to write and receive an answer in them. According to Statista, in 2020 the audience of instant messengers almost doubled. These apps are ideal for informing customers about "expiration date" events: flash sales, short-term promotions, situational content. Another strength of messengers is versatility. In addition to communication, brands can use the functionality of these applications for promotional mailings, ordering, and as a content marketing tool.

One of the strongest arguments in favor of messenger marketing is discoverability. According to this indicator, the usual email marketing loses many times over messengers. According to UniSender, over the past 5 years, the average email open rate has been around 8%. According to a study by Hubspot, this figure is 80% on Facebook Messenger.

Building a sales funnel and customer retention using chatbots

At the first touch, the audience in messengers is mostly cold. To bring it to the target result, it is necessary to lead the user along a path in which each next step is determined by the logic of the previous one. This communication scheme is called a sales funnel.

The funnel allows you to:

convert subscribers into leads around the clock and without the use of complex marketing tools;
quickly advise clients on simple issues;
issue invoices;
conduct surveys and get quick feedback from users.

With the help of chatbots, you can turn a funnel into an auto funnel and fully automate the process. For this you need:

Design a funnel, thinking through each stage.
Create the right content - lead magnets, warm-up posts, intermediate products.
Build an auto funnel in the chat bot constructor.
Set up a lead generation process so that new users regularly get to the top of the funnel.
Calculate efficiency and optimize.

Unlike an auto funnel, which is a whole system, a chatbot is a tool that allows you to create a specific scenario at each stage of the auto funnel.

In messengers, the interlocutor is important, and such an interlocutor from the business side is a support service specialist, sales manager or, in the case of process automation, a chatbot. He is the link between business and customers. Having foreseen possible communication scenarios and properly configured the chatbot, the business gets a tireless round-the-clock assistant.

Audience segmentation and increase in conversion through chatbots

Messengers marked the beginning of the era of personalization of content and marketing offers with an accuracy to each client. Thanks to this segmentation, you can significantly increase the effectiveness of communication. For example, you sell shoes and accessories and you have a promotion. Thanks to the bot, you know which models subscribers were interested in, what they answered in surveys, etc. This will help you build relevant mailing lists.

Chatbots can help you increase website conversions. Online financial service Webbankir summed up the work of the chatbot in the Viber and Telegram instant messengers a year after the implementation of the service. Thanks to the introduction of chatbots, the conversion of requests into loan applications increased by 8.5 times. If earlier it was 10%, now it has reached 85%. The average waiting time for a response was reduced by 4 times - from 8 to 2 minutes.

In conclusion, we list once again the main advantages of messenger marketing for business:

No need to constantly pay for advertising for the same audience.
Users are qualified at the entrance, so managers understand who they are selling goods or services to.
Some of the leads are brought to a purchase without the participation of managers or operators.
Subscribers quickly receive answers to their questions and make decisions faster.
Your base cannot be stolen, since subscribers in social networks are assigned to the community, and phones in the chat are assigned to a specific account.
You can subscribe users not only paid, but also free of charge.